• Website-Banner-(AHD)-X1.jpg
    • Website-Banner-(the-Garden)-X6.jpg
    • Website-Banner-(the-Mill)-X4.jpg
    • Website-Banner-(the-fall-foliage)-X5.jpg
  • How to Prepare Your Dover, NH Small Business for the Fourth Quarter

    The fourth quarter is finally upon us, meaning it's time to start wrapping up the year and preparing for the next one. For small businesses, this process starts with a review of this year's goals, followed by an outline of next year's goals. From there, you'll want to finalize your holiday marketing plans and check your inventory levels. You'll also need to review your accounting and potentially change your business structure. Finally, you'll want to update your website and social media profiles. Let's take a closer look at each of these steps with this guide courtesy of the Greater Dover Chamber of Commerce.


    Review Your Current Goals


    The first step in preparing for the fourth quarter is to revisit your goals for this year. What did you set out to achieve, and how close are you to achieving it? This is important because it will give you a better understanding of where you stand and what needs to be done in the fourth quarter to close the gap. It will also help you identify any areas where you may have fallen short so that you can make adjustments next year.


    Outline Next Year's Goals


    Once you've reviewed this year's goals, it's time to start thinking about next year. What do you want to achieve in the coming year? This is important because it will help you focus your efforts and ensure that you're working towards concrete objectives. It will also help you identify any areas where you may need to make changes or adjustments in order to be successful.


    Finalize Holiday Season Marketing


    The holidays are a crucial time for small businesses. It's important to have a solid marketing plan in place so that you can take advantage of the increased foot traffic and consumer spending. Start by brainstorming some ideas and then creating a budget. Once you have a plan in place, make sure to execute it flawlessly so that you can maximize your results.


    For instance, fitness fanatics might be more interested in weights, athletic apparel, and yoga mats than your sale on gaming devices, so if you’ve already assembled a PDF of promotional materials, simply use this free tool to then split the pages into multiple PDFs that you can send to the appropriate target audiences.


    Check Your Inventory and Supply Chain


    Another important step in preparing for the fourth quarter is to check your inventory levels. This is important because you don't want to run out of products or materials during peak times. You'll also want to make sure that you have enough inventory on hand so that you can take advantage of any sales or promotions that may come up. Checking your inventory now will help ensure that you're prepared for anything that comes your way in the fourth quarter.


    Prepare to Change Your Business Structure if Necessary


    The fourth quarter is also a good time to reevaluate your business structure. If your business has grown or changed over the course of the year, it may be time to consider a change. This is an important decision that should not be made lightly, but if it makes sense for your business, it could save you money in taxes and compliance costs down the road. Consult with an attorney or accountant before making any changes so that you fully understand the implications.


    Organize Tax Paperwork and Get Ready for Tax Season


    As the end of the year approaches, it's important to start organizing all your tax paperwork so that everything is in order come tax time. This includes gathering receipts, invoices, and other documents related to your income and expenses. Organizing everything now will save you time and headaches later on down the road.


    Update Your Website and Social Media Profiles


    Finally, take some time in the fourth quarter to update your website and social media profiles. If there is any outdated information or photos, now is the time to change them. You should also consider adding any new content or features that may be relevant during this time of year (such as holiday hours or promotions). Updating your website and social media profiles regularly helps keep your customers informed and engaged with your brand.


    The fourth quarter is a busy time for small businesses as they wrap up the year and prepare for next year. Many things need to be done during this time, including reviewing this year's goals, outlining next year's goals, finalizing holiday marketing plans, checking inventory levels, reviewing accounting records, potentially changing business structures, organizing tax paperwork, and updating websites and social media profiles. By taking care of these items now, you can set yourself up for success in the coming year.


    If you’re ready to grow your business with the help of great local resources and partnerships, join the Greater Dover Chamber of Commerce.