Quality Electric Becomes Loyal Lab Electric & Generators: A Seacoast Electrical Contractor's Tribute to Loyalty and a Beloved Yellow Lab

Somersworth Electrical Contractor Honors Late Companion with Business Rebrand

Quality Electric transitions to Loyal Lab Electric & Generators, centering business around loyalty to customers, team, and community

SOMERSWORTH, NH – After more than 8 serving the Seacoast region, Quality Electric has officially rebranded as Loyal Lab Electric & Generators, a name inspired by owner Eric's late yellow Labrador retriever, Rusty.

"Rusty taught me what loyalty really means," said Eric, founder and owner of the company. "When we decided to rebrand, I wanted a name that reflected the core value that matters most to me—loyalty to our customers, our team, and our community."

The rebrand represents more than a name change. Loyal Lab Electric & Generators specializes in electrical panel upgrades, whole-home generator installation and service, EV charger installation, and general electrical services for residential and commercial customers throughout Dover, Portsmouth, Rochester, and surrounding Seacoast communities.

The company continues to be owned and operated by the same experienced team that customers have relied on for years, maintaining the high service standards the business is known for.

As part of the rebrand, Loyal Lab Electric & Generators is also launching The Rusty Fund in early 2026, a charitable initiative supporting local New Hampshire dog rescues through donations from completed jobs and generator installations.

To hear the full story behind the rebrand, visit https://www.youtube.com/@LoyalLabElectric.

Loyal Lab Electric & Generators is a licensed and insured electrical contracting company serving residential and commercial customers across the New Hampshire Seacoast. The company is a member of the Dover and Portsmouth Chambers of Commerce.

For more information, visit https://loyallabelectric.com/ or call 603-285-9165