2022 Smart Business Series: Why Marketing Matters
This year's Smart Business Series, Staffing in a Shortage, sponsored by Eastern Bank, will feature three sessions that explore key factors when hiring. How do you attract the right fit for your organization, and keep them there? We hope to provide some outside of the box strategies to marketing, interviewing and retaining your new employees.
This first session will focus on branding and marketing. What message are you sending to prospective employees? Does your job description reflect your organization's message and brand? What should you have in place before you start marketing your open position? These questions and more will be answered during this session.
Moderated by Ned Carpenter from The Growth Coach, panelists will include representatives from Darci Creative and The Leddy Group.