BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20201110T130000Z
DTEND:20201110T143000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:SMART BUSINESS SERIES 2020: Prosper in a Pandemic
DESCRIPTION:Why Marketing Matters\n\n \n\nParticipants will explore the importance of re-branding in light of COVID-19\, what messages should be conveyed to customers\, and how to get those messages across.\n\n \n\nPanelist include Kevin Duffy from True Marketing Communications\, Mary McNamara from iHeart Media\, and Rita Toth from NH Small Business Development Center.\n\n\n\nHandouts for Session: \n\nCreative Brief\n\nMarketing Planning 2021 Resources
X-ALT-DESC;FMTTYPE=text/html:<div align="center" background-color:="" font-size:="" new="" style="color: rgb(126\, 126\, 126)\; font-family: Georgia\, " text-align:="" times=""><span style="color:#000000\;"><span style="font-size: 18px\; font-weight: bold\;">Why Marketing Matters</span></span></div>\n\n<div background-color:="" font-size:="" new="" style="color: rgb(126\, 126\, 126)\; font-family: Georgia\, " times="">&nbsp\;</div>\n\n<div background-color:="" font-size:="" new="" style="color: rgb(126\, 126\, 126)\; font-family: Georgia\, " times=""><span style="color:#000000\;"><span style="font-size: 16px\;">Participants will explore the importance of re-branding in light of COVID-19\, what messages should be conveyed to customers\, and how to get those messages across.</span></span></div>\n\n<div background-color:="" font-size:="" new="" style="color: rgb(126\, 126\, 126)\; font-family: Georgia\, " times="">&nbsp\;</div>\n\n<div background-color:="" font-size:="" new="" style="color: rgb(126\, 126\, 126)\; font-family: Georgia\, " times=""><span style="color:#000000\;"><span style="font-size: 16px\;">Panelist include&nbsp\;</span></span><a data-saferedirecturl="https://www.google.com/url?q=https://truemarcom.com/&amp\;source=gmail&amp\;ust=1604769119850000&amp\;usg=AFQjCNGpzGoJr3DcIkJc_BjdEXVGFWGXhg" href="https://truemarcom.com/" rel="noopener noreferrer" style="color: rgb(76\, 62\, 36)\; text-decoration-line: none\; font-size: 16px\; font-weight: bold\;" target="_blank"><span style="color:#000000\;">Kevin Duffy</span></a><a data-saferedirecturl="https://www.google.com/url?q=https://truemarcom.com/&amp\;source=gmail&amp\;ust=1604769119850000&amp\;usg=AFQjCNGpzGoJr3DcIkJc_BjdEXVGFWGXhg" href="https://truemarcom.com/" rel="noopener noreferrer" style="color: rgb(76\, 62\, 36)\; text-decoration-line: none\; font-size: 16px\;" target="_blank"><span style="color:#000000\;">&nbsp\;from True Marketing Communications</span></a><span style="color:#000000\;"><span style="font-size: 16px\;">\,&nbsp\;</span></span><a data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/marykatemcnamara&amp\;source=gmail&amp\;ust=1604769119850000&amp\;usg=AFQjCNHyKWIi6HvthfXNl2HQrvfZhWZicQ" href="https://www.linkedin.com/in/marykatemcnamara" rel="noopener noreferrer" style="color: rgb(76\, 62\, 36)\; text-decoration-line: none\; font-size: 16px\; font-weight: bold\;" target="_blank"><span style="color:#000000\;">Mary McNamara</span></a><a data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/marykatemcnamara&amp\;source=gmail&amp\;ust=1604769119850000&amp\;usg=AFQjCNHyKWIi6HvthfXNl2HQrvfZhWZicQ" href="https://www.linkedin.com/in/marykatemcnamara" rel="noopener noreferrer" style="color: rgb(76\, 62\, 36)\; text-decoration-line: none\; font-size: 16px\;" target="_blank"><span style="color:#000000\;">&nbsp\;from iHeart Media</span></a><span style="color:#000000\;"><span style="font-size: 16px\;">\, and&nbsp\;</span></span><a data-saferedirecturl="https://www.google.com/url?q=https://www.nhsbdc.org/person/rita-toth&amp\;source=gmail&amp\;ust=1604769119850000&amp\;usg=AFQjCNGGc5jXvYzNjGIfzbJGz_tzjvk4Qw" href="https://www.nhsbdc.org/person/rita-toth" rel="noopener noreferrer" style="color: rgb(76\, 62\, 36)\; text-decoration-line: none\; font-size: 16px\; font-weight: bold\;" target="_blank"><span style="color:#000000\;">Rita Toth</span></a><span style="color: rgb(0\, 0\, 0)\; text-decoration-line: none\; font-size: 16px\;"><a data-saferedirecturl="https://www.google.com/url?q=https://www.nhsbdc.org/person/rita-toth&amp\;source=gmail&amp\;ust=1604769119850000&amp\;usg=AFQjCNGGc5jXvYzNjGIfzbJGz_tzjvk4Qw" href="https://www.nhsbdc.org/person/rita-toth" rel="noopener noreferrer" style="color: rgb(76\, 62\, 36)\; text-decoration-line: none\; font-size: 16px\;" target="_blank">&nbsp\;from NH Small Business Development Center.</a><br />\n<br />\nHandouts for Session:&nbsp\;</span><br />\n<span style="text-decoration-line: none\; font-size: 16px\;"><strong><a href="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/1570/File/My_folder/Smart_Business_Series/2020/CreativeBriefQuestionnaireforHandout.pdf" target="_blank"><span style="color:#006400\;">Creative Brief</span></a><br />\n<a href="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/1570/File/My_folder/Smart_Business_Series/2020/DoverGreaterChamberofCommerce-SmartBusinessSeries-iHeartMediaHandout.pdf" target="_blank"><span style="color:#006400\;">Marketing Planning 2021 Resources</span></a></strong></span><br />\n&nbsp\;</div>\n
LOCATION:Virtual- Zoom Details sent via Calendar Invite Contact Melissa@dovernh.org with any questions.
UID:e.1570.31767
SEQUENCE:3
DTSTAMP:20260528T173645Z
URL:https://www.dovernh.org/events/details/smart-business-series-2020-prosper-in-a-pandemic-31767
END:VEVENT

END:VCALENDAR
