-
SMALL BUSINESS SERIES 2016
Date and Time
Tuesday Oct 25, 2016
8:00 AM - 10:00 AM EDTTuesdays October 25, November 1 & November 15
8:00-10:00 a.m.
Registration & Light Breakfast begins at 7:30 a.m.Location
Wentworth-Douglass Hospital Conference Center
789 Central Avenue, DoverFees/Admission
Whole Series (3 Sessions): $95 for Chamber Members / $125 for Not-Yet-Members
Registration is limited to 25 participants.
Contact Katie MacKinnon to discuss individual session participation at 742-2218.Contact Information
Katie MacKinnon
Send EmailDescription
Branding is just as important for small business as it is for big corporations. However, small business leaders often lack the resources and support to establish a strong brand and marketing approach.
The 2016 Small Business Series consists of three, two-hour long workshops featuring experts who will help you build your branding strategy and determine what marketing solutions will meet your specific goals.
Session #1
Tuesday, October 25th
What the Heck is a Brand Strategy and Why Does My Business Need One?
You are incredibly busy leading your business. But the time has come to work on your business, not just in it! Make the time to get strategic with your brand. This intensive workshop, will be your opportunity to take time out with experts and learn what a brand strategy can do for your business. In this session, we will lay the foundation to build your brand strategy, which will be further developed in Session 2.
Session #2
Tuesday, November 1st
From Concept to Reality - Start Building Your Brand Strategy Today
With an understanding of brand strategy and why it's important, it is time to focus on creating a strategy that works for you to effectively position your business for the success you want to achieve. Bridget & Heidi of The Hell Yeah Co. will return to help you discover what makes you unique, define your customer needs, as well as assess the competition in order to be a leader in your field. Case studies will be shared along with exercises to complete.
Session #3
Tuesday, November 15th
How Strategy Will Shape Marketing That Grows Your Business
You've done all the hard work necessary to powerfully move forward with your brand, and now it's time to understand what is involved in executing your strategy. How will your brand drive marketing? Hear from branding and marketing consultants on what channels, content and conversion tactics to use for results.
Series Presenters:
Bridget Sprague and Heidi Bellamente, The Hell Yeah Co.
Eric Sessler, Eastern Marketing Services
Heidi Mitrushi, Tap House Media
Beverly Hodsdon, Joyce Design SolutionsImages
Gallery Image
Gallery Image
Tell a Friend